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 Why MGP?
Copywriting
Copy
Coaching
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SEO
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See The Copywriting Maven,
my new bizblog for
copy tips, hints and great resources!
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Search
Engine Optimization (SEO) Okay, so now you have
your big beautiful website, so where's all the big beautiful traffic
... and why isn't it converting to sales and leads?
If you build it, they will come may work for building ballparks in
the middle of an Iowa cornfield, but it doesn't work to get visitors
to your website. Many companies today spend a lot of money of fancy,
whiz-bang websites and think that if they build it, the traffic will
just magically appear.
Well, sad to say, that just ain't so.
Today's websites are more than just online brochures, electronic
magazines, or sales/lead generators. They're also one more product in
your information mix that needs to be marketed with equal expertise
and enthusiasm as any other in your product line or service
capabilities.
Simply stated, when prospects are looking for what you have to
sell, you want them to find you in the top 20 (top 10 is better) of
every important search engine and directory. And we can make that
happen for you. (In fact, we may be one of the few direct marketing
agencies who actually do this special kind of website marketing at
all.)
Search Engine Optimization (SEO)
Philosophically, we don’t believe that there is any such thing
as a
quick fix to get you top 10 rankings. We don’t engage in cloaking,
doorway or gateway pages, multiple domains, or other questionable SEO
techniques.
We do, however, get top 5 rankings for many of our clients' primary
search phrases. It’s been our experience that "Natural Search
Optimization" based on crafting solid keyword rich
content – as well as the implementation of the proven, ethical techniques outlined
below – represents a successful core strategy to drive high quality
website traffic.
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"When we first contacted MGP, we appeared on the
third page of "Google" for the search term "reading." We now
appear on the first page, and come up between the 5th and 7th
entry. We're thrilled with this result!"
Pam McKeta
WETA/Reading Rockets
readingrockets.org |
INITIAL SITE EVALUATION
Research/Identify
- Keywords/phrases
- Link popularity
- Link exchange opportunities
- Pay-per-click and related opportunities
Copywriting
- Title, meta description and tag optimization
- Keyword density/copywriting
- Alt-tag creation
Usability
- Design and navigation review
- Text and design element placement
Web Analytics
- Web logs review and analysis
SITE SUBMISSION
- Manual submission to top engines/directories
- Manual and automatic site submission to other
general and relevant topic specific engines
- Manual submission to authorized pay-per-click
engines and webrings
ONGOING MAINTENANCE
Because SEO is a process, we're happy to work with you on an on-going
basis to fine-tune web content, meta tag development, and identify and
research reciprocal link exchange opportunities.
RECOMMENDED READING:
From making them to marketing them, we can help you achieve all your
website goals. Call or
email
us today and we'll be happy to tell you more.
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