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The Copywriting Maven

See The Copywriting Maven, my new bizblog for
copy tips, hints and great resources!


      Résumé Writing

Effective marketing doesn't have to be limited to products and services ... shouldn't people get the same high-caliber marketing effort?

I certainly think so. For years, I've written résumés for friends and family, almost always using similar techniques found in good direct response copywriting:

  • Write to the reader's self-interest, not your own
  • Answer the question, "What's in it for me?"
  • Make it easy to read
  • Get to the point, be positive, use action verbs
  • Quantify, be specific, find the "Unique Selling Proposition"

See? Still direct response. The only difference was instead of trying to sell outright or coax sales leads, my goal was to generate a phone call or email that said, "Hi, you sound like a terrific prospect for the position we have available... how about we set up an interview?"

That's why it seemed logical to add Résumé Writing as one more example of the on-target direct response marketing that I've been doing for 20+ years. And from what my résumé clients have told me, their smartly revised résumés are getting results!

I have specific experience in résumé preparation in:
  • Sales & Marketing
  • Advertising & PR
  • Education
  • Social Services
  • Bookkeeping
  • Office Administration
  • Medical/Healthcare
  • New grad - first job
  • Curriculum vitae for graduate and professional
    school applications

See Howard M's before and
after résumés here

"I was getting no response from the countless job openings I had been applying for until Roberta re-worked my résumé. Within days of submitting my new résumé , my phone started ringing with inquiries for interviews. Soon after, I was hired for a challenging, well-paid position in my field of choice. There's no doubt in my mind that Roberta's expertise was the key factor in getting me into the front door for that initial interview".

Howard M.
Regional Advertising
Sales Manager

My fees are flexible, but based on the actual services you require. So if you need a simple review and light edit, that's one kind of charge. A full rewrite and cover letter? That's another kind of charge. All fees do include the following:

  • Consultation
  • Research
  • Original writing (I don't farm out to sub-contractors)
  • Final document preparation in Word, plain text, PDF, and assistance setting up own résumé blog - free

Put my marketing success and expertise at your disposal!

Few résumé writers bring the experience and depth of marketing knowledge that I do. I've sold millions of dollars of products and services for commercial companies, associations, and non-profit organizations. And I can bring that same energy and proven expertise to crafting your résumé and powering your job search.

To learn more, email me today and let's formulate a successful marketing game plan to get you kicked upstairs and in the right direction.


Have more time than $$$? Another solution to explore!

I can across this do-it-yourself online resume service. Very nifty! Totally free to use until you're ready to finalize and print. Take a look. Let me know what you think.

PongoResume