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About
MGP Direct, Inc.
 It's all about a passion
for sharing information...
I opened MGP Direct, Inc. (formerly Montrose, Greenhill & Player
Direct Marketing) in 1987. Then and now, I wanted to work with
commercial, academic, association, and not-for-profit publishers to
help them achieve their marketing and sales goals with effective
strategies and creative expertise.
Why? Because I really love information. It teaches, informs,
delights -- to use a cliché, it empowers. And who wouldn't want a
little piece of that everyday!
It's this personal passion that is the foundation of my work as a
marketing consultant and copywriter. Even after 20+ years in the
business, I still bring sincere, bright-eyed enthusiasm and big-time
marketing smarts to every project I tackle.
In fact, in the past year, rather than expand the "we" of MGP, I'm
stripping MGP down to its "essence" - to the core of
print/electronic/web marketing strategy, copy, and consultation -- and
yes, and now we even market people which is why we've added résumé
writing and preparation to our list of marketing capabilities.
In case you're wondering, the "we" is me, Roberta Rosenberg. Yes,
we have a small administrative staff and, depending on the project, I
work with print and web designers, technical exports. But the
marketing is me - and that means you always get experienced,
senior-level marketing consulting and copywriting.
More about Roberta
While MGP remains my primary business, I have a restless
entrepreneurial spirit. So in 1999 while awaiting the word that our
second baby from Korea was ready for travel, I launched
AdoptShoppe.com and
AdoptShoppeBooks.com, gift stores for adoptive parents.
Almost seven years later,
we're some of the best-known shopping sites for the adoption
community, here and abroad. So if you're interested in getting into
e-commerce or looking to improve your current operation,
email me for additional information. Because when it comes to
e-commerce I just don't talk the talk, I walk it every single day.
And because I obviously don't have enough on my business plate, in
February 2004 I purchased a small adoption baby book publishing
company now known as AdoptShoppe Press. We sell to Amazon.com and
other online and storefront retailers who also cater to the adoptive
parent book and gift market.
In my pre-MGP business life, I worked for a direct marketing
agency, health science publisher, and commercial radio in various copywriting,
marketing manager, and account executive positions.
I've been a long-time member and volunteer with the Direct
Marketing Association of Washington (my last major project was Program
Chair of the 2000 Annual Conference). I've held both President and
Treasurer Chairs for the Women's Direct Response Group/DC, and am also
a member of the Publishers Marketing Association and the National
Association of Resume Writers.
And when I have the time (and am asked nicely) I give presentations
and workshops on direct marketing, copywriting, small business, and
women's entrepreneurial topics.
Memberships
Faculty Member
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